P.O.P. Lock-In Weekend
P.O.P. Lock-in Weekend
typography, branding, publication, illustration
Play On Purpose (P.O.P.) Inc., is a Baltimore-based non-profit organization that aims to develop the youth through athletics and leadership while fostering an appreciation for education. Revamping their current brand identity, I designed an informational booklet for their annual summer Lock-In Weekend event. Focusing on their fun, vibrant brand voice, iconography was used as a visual language tool to support the copy and create unity throughout the publication.