MICA Career Development
Joseph Meyerhoff Center for Career Development
branding, print, motion graphics
The Joseph Meyerhoff Center for Career Development at the Maryland Institute College of Art (MICA), provides excellent career resources and that foster the growth of students at MICA. In 2018 MICA implemented a campus-wide rebrand under the direction of Pentagram. The Center for Career Development had to say goodbye to its unique visual identity designed by Post Typography.
Maintaining the integrity of MICA’s brand and the unique brand voice of Career Development was important when considering how I would implement the new visual language throughout promotional material for the Center for Career Development.
I developed an integrated campaign for The Reviews and Internship + Career Fair, both annual events connecting graduating seniors with creative professionals and creative professionals with emerging talent.