CADO & CO
typography, branding, packaging, exhibition design
Convenience and accessibility are major factors in what we choose to eat. What you put into your body is the most important component to your health, including your overall energy, mental health, and physical appearance.
Cado & Co is a fast-casual restaurant whose mission is to create a healthier community and promote optimal health by making organic, plant-based foods more accessible.
Create and design a fast-casual dining experience in two months with a $900 budget in a 3 x 8’ space.
Establish a brand voice that reflects the modern, health conscious tone and philosophy behind the brand.
Develop a strong brand that can compete in the fast-casual dining market.
Inspired by fresh ingredients and alkaline foods from Dr. Sebi’s African Bio Mineral Balance, the brand colors derive from the pH food spectrum. The natural, authentic tone of the brand voice is reinforced through detailed illustrations which are incorporated throughout Cado & Co’s menu, packaging, and environmental design.